Episode 32: Merchandising In Music

What It Is takes a long look at merch tables past and present in this conversation about how intrinsically tied merchandising is to musical artists. From the branding juggernauts like the Rolling Stones' "lips" logo to the dancing bears and beyond, Fred Mills, Bob Hinkle, Justin Farrar and Joe Kendrick examine the good, the bad and the ugly in the merch world.

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